About Signup Casuals

Independent casual wear — honest fits, dependable quality, and people-first customer care across India.

Our Mission

Signup Casuals exists to make dressing easy: reliable fits, fair quality, and shipping you can track. We refine silhouettes with local partners, publish clear care guidance, and prioritise support that actually answers.

Small-batch rhythms

New silhouettes debut on a tempered calendar—dye lots stay traceable sample to shelf

Supply-chain candour

Map every tier-two partner with audit summaries you can screenshot for buyers

Community wardrobes

Community input shapes colour ballots, loyalty perks, tailoring help, and resale experiments.

Meet Our Team

Humans across design, sourcing, fulfilment, and care collaborate so every Signup Casuals shipment feels considered.

Mira Nair

Founder & Creative Director

Leads fabric sourcing in Tamil Nadu and Porto, obsessing over GSM, drape, and low-impact dye houses.

Jordan Lee

Head of Fit & Product

Pattern maker turned product lead; bridges block patterns, wear-tests, and PDP size guidance.

Ananya Rao

Customer Experience Lead

Builds loyalty perks, multilingual care scripts, and escalation paths for shipping and returns across India.

Our Values

The principles that guide everything we build and every decision we make

People & planet pacing

We contract audited studios, stagger runs to curb deadstock, and publish certificates alongside every PDP story.

Truthful sizing

Fit models across three Indian height bands test each drop; alteration reimbursements kick in before you outsource guessing.

Material curiosity

Regenerative cotton pilots, seaweed blends, brushed TENCEL™, and reclaimed poly show up beside care instructions.

Human customer care

Bangalore-based concierges own your thread—from gifting notes to tailoring referrals—never anonymous ticket bots.

Thoughtful scarcity

Capsule calendars release on rhythm, not hype clocks, so cutters keep healthy lead times.

Ops without cruelty

Same/next-day fulfilment for metros leverages route optimisation—not warehouse crunch on weekends.

Wear the memo

Start with laid-back essentials and seasonal edits — Signup Casuals is here for your weekdays and weekends.